Ready To Increasing Income?

Let's Go Over The Basic's

Competitors

If you are serious about increasing income or sales "You Must Study Your Competitors". If some one has already figured out how to sell your products or services, all you need to do is study what they are doing, where they are advertising, what is their line up of products etc. This is the fastest way to increase sales, just copy someone else that is successful in your market.

Customers

People that are already shopping with you or have shopped with you in the past are the easiest customers to resell. Do everything in your power to find out "What They Like" and why they have picked you over other places. Find out what brings them to you and why, is it location, a certain employee, coupons, etc. You must also find out "What They Do Not Like" about your store and be willing to adjust to their needs and wants.

Employees

Employees can be a wealth of information about "What Is Really Happening" at your store. If you are not listening, or taking all their ideas and putting them right in the shredder or arguing with them when they try to tell you what is happening, you are in trouble. Employees will stop sharing vital information if every time they comment they are squashed by those above them.

Vendors

"Vendors Have Inside Information" you can learn so much from your vendors. take the time to hear their sales pitch and ask lots of questions about what is working and what is not. They see your competitors from the inside and can really help tip you off to what is happening, who is looking for a job, what new products have come out and how those products are working at other stores.

Ready To Sell More Cars?

"There Are Only Two Ways To Increase Sales" When all is said and done there are really only two ways to increase auto sales. Either you increase "Ups" people coming into the store OR You increase the "Close Ratio" the number of people who bought vs the number that came in. 1. Find the best SEO Lead Generation person you can find, one that will only work for you and not every other competitor you have in your market. 2. You need some one that really understands the Internet, Social Media, Landing Pages, Collecting Reviews, AdWords and Lead Providers. 3. You will want someone who will track every text, chat, email, phone call and Up "Until They Buy Or Die.

Sales Tips

The Two Ways To Increase Sales

Increasing sales really comes down to just two numbers: 1. The number of "Ups" or "Leads" needs to Increase 2. The Close Ratio needs to Increase. I have found it is far easier to increase Ups and Leads than it is to increase Close Ratio.

We seem to know exactly what to do with the customer when they come in the store. But we do not know how to get more customers in the store. This is why advertising, marketing, follow up and customer experience is so important!

Your Internet Manager or Digital Marketing Manager

The Internet Director or Digital Marketing Manager is the the “Guardian” of your advertising budget and online image. The Internet director should be trying to get the best leads at the lowest price, while tracking every incoming up, call and lead throughout the sales process.

You should get reports of cost per lead, cost per appointment, cost per sale and total profit so that you can adjust your advertising budget. Your Internet Director should also be looking after the online image: Website, blog, social media, reviews, directory listings, videos etc.

Most Auto Dealerships Have A Shortage Of 20 Car Sales Staff