Is Social Media The Only Way? There is a lot of interest in using social media to generate leads and sell cars. A famous social media trainer convinced his owner to only hire sales staff with a big following or that were already connected on social platforms.

There Are Lots Of Ways To Sell 20 Cars A Month: For 25 years I have been selling and teaching sales staff to build a brand and to sell 20+ cars a month. This is what I found; there are a lot of ways to sell 20 cars a month. Yes, one of them is to use social media.

Dealership Owners We Afraid To Let Sales Staff Build A Brand: For many years owners were afraid to let a salesperson build their own brand. What if the salesperson says something dumb, or cusses etc. The sales staff must submit every post to me on, I check every post every day. If there is any problem I go over the basic rules of building your brand inside of the company brand with the salesperson. I want to catch any problems before the owner, corporate or the manufacturer notices.

How To Get Kicked Out Of The Dealership: If you look closely online, you will see sales staff that built a big following by doing dumb stuff. Some of it was so bad that the manufacturer got involved with the owner. The salesperson  did get a lot of views, sometimes in the millions of views, but they still got kicked out of the dealership and they wonder why.

It takes a lot longer than one day, three days or even five days to teach your staff how to generate leads with social media.

4 Hours Of Training & Not One Post: I spent 4 hours with one salesperson and did not even get one post out of him, because he had no clue how to do any aspect of social media. He really wanted to learn and now he is doing fine.

A Lot Of Followers Does Not Always Equal A Lot Of Sales: A sales lady was bragging about all her followers, but she hardly got any views on her automotive posts. Turned out she built all her followers teaching how to cut hair on TikTok.

Can A Runner Sell 20 Cars A Month? A new salesperson was a member of a running club that had 500 members. They ran twice a week and then went out to eat and network. She just needed to start connecting with the members of this group in person and online letting them know where she worked and how she could help them. Runners are a very tight group, and this was just one of many running groups in the San Antonio TX area. The sales managers would not let her leave work during those times. Then they fired her for not selling enough cars.

Could You Sell Cars With No Social Media Experience? Another salesperson had never posted to any social sites, yet he had 850 LinkedIn connections that he did not know about from his time at a private college nearby. All he had to do was start posting, writing articles and making videos about cars and the dealership for LinkedIn. He did not have to try and build a following on other social sites, he could use LinkedIn to connect with his class and other alumni of this popular school.

Dealerships Are Finally Getting The Message - Socail Media Works: I am very excited to see dealerships finally moving from the traditional types of ad agency and manufacturer advertisements that everyone else is doing. Google and Facebook call these types of duplicate ads spam. The same ads show up at every dealership website and social site in America. Unique local blog posts, social posts and videos where customers can relate with the sales person in advance of coming into the store. Dealerships are now tapping into the relationships that the sales staff has with their family and friends online. Some of these sales staff are very creative and it is amazing to see the interesting content that they come up with. - Vincent Hoss