Look at every leads that comes into the store. What is the close ratio? Your website, blog and social sites will generate high quality leads. Quality local content is hard work but they produces amazing traffic.

The goal is to have as many 20 car sales staff as you can get. You need to find them and woo them to your store or you need to develop them. I have trained many sales staff to sell 20 cars a month. Once you get one they produce every month.

Amazon has taught us not to buy anything without checking the reviews. It is easy to get bad reviews, it is a lot harder to get good reviews. Respond to all reviews and do what ever it takes to fix the bad ones, even if it hurts.

It has been said that you must "Follow Up Until They Buy Or Die!" Extreme follow up over time is the best way to stay in front of new and existing customers. It is far easier to sell an existing customer than trying to get a new customer.