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The Mother Ship: Your website is the Mother Ship of all Internet activity, all aspects of your company flow in, around and out of the main website. The new responsive websites allow a customer or client to easily move around within your site from any size phone, tablet, laptop or desktop computer. Make sure your website is up to date, looks good and has clear call to actions.
Cities You Serve
The "Service Area" is where you show the search engines the areas and cities where you service customers. You may have an office in one or more cities, but usually most offices serve a radius around that office that they serve. You want to show the search engines all the cities you service with a separate GEO targeted web page.
Social Media
Customers, Clients and Search Engines look at your social media sites to make a decision about your company. If you do not water, fertilize and take care of your social sites they will die over time and every one who lands on them will know.
Reviews
Amazon has taught us not to buy a toy without looking at the reviews, TripAdvisor has taught us not to go to a restaurant or stay at a hotel without looking at the reviews. We usually have no problem collecting bad reviews, we must work to get happy customers to leave a review.
Video Marketing
Besides the map, the only picture in the search results is the thumb nail image of a video. Make sure you have videos!
e-Mail Marketing
Do not let a customer or client go without getting there email and cell phone number to call, email and text them about what your company is doing. Use software that will allow you to keep track of them overtime who opt-in, while allowing them to opt-out from every email or text.
AdWords
Need Customers Now? Make sure your online image looks good and start a campaign with Google, Yahoo, MSN, YouTube & Facebook.
How To Turn Around An Internet Department Recently I took over an Internet sales department. My first day I realized this department was in big trouble and the store had its worst month in recent history. This Internet sales group had had multiple Internet Managers that did not understand the job and they were extremly frustrated. With 31 days in January the 12 Internet sales people sold only 49 cars combined. This is only 4 cars per month on average.
I Battened Down The Hatches, Pulled The Sails In Tight & Then Sailed As Close To The Wind As Possible.
I started calling, texting and emailing our existing Internet leads until I got a hot prospect. I immediately turned it to one of the sales staff. Soon the other sales staff stopped chit chatting and started calling, texting, emailing and using sites like Facebook, Let Go, Craigslistto generate their own traffic.
January: No one wanted to work in the Internet department
February: The Internet Team of 10 sold 90 cars in February with only 28 days! This department had never sold 90 units.
March: The Internet Team of 10 sold 130 in March. What a shock this was to everyone at the dealership.
April: Suddenly a lot of the other sales staff now wanted to work in the Internet department.
What was amazing about this group was the assets they had that they were not using.
The Internet close ration was very low, it was very easy to start aggressive follow up with those leads and create a lot of appoinments and sales.
One of the sales staff was a famous local football player in High School and College. He went from 5 sales to 20 sales in one month by simply posting on Facebook everytime he sold a car.
Another sales person has an Automotive Facebook Group in Dallas that had over 100k followers. He started working his Facebook group and started selling 20 cars a month.
Once some of the staff started selling, everyone got on board and started working or they left the department.
There are a lot of ways to turn around sales teams, we will be happy to answer any questions you may have - Vincent Hoss
10-car sales staff are the easiest to get to 20, they already know how to sell cars.
They need to change how they think and get more leads. We help them get the leads they need.
Contact: Vincent Hoss
Call: 916-626-2982 Cell
eMail: vincent@vincenthoss.com