It seems that every auto dealership I talk to is interested in social media marketing from their sales staff, but they do not want to train them, make them accountable or pay them extra.

The average salesperson who is active social media will sell 3–8 extra units each month. Many typical sales staff at most dealerships can do this with a little social media training.

The top salespeople can sell 20 to 30+ extra units a month like Russ Flips Whips He sold 31 cars in one month.

Then the elite influencers can sell 50–120+ units per month from their personal brand Like Frank Crinite who sells 130+ cars a month.

How is it at your dealership? Do they train the sales staff to do social media marketing? Do they hold them accountable? Do they pay them extra for leads, appointments or sales from their own marketing?

Vincent Hoss – Internet Sales Manager – Helping Dealerships Sell More Cars For 25 Years