The Future of Lead Generation – Is Your Dealership Ready?

The combined web traffic to Cars.com, AutoTrader.com and CarGurus.com is around 300 million visits a month. Facebook Marketplace gets around 1.3 billion and Facebook gets around 3 billion visits a month.

The future of automotive lead generation is training your sales staff to generate there own leads and connect with potential and existing customers before they come into your dealership. Are your sales people building their own brand, using social media, videos, reels, local blog posts and community involvement?

I was in an interview yesterday where the manager told me they have a sales person who is doing better on social media than their company page. I told him, your company page has only manufacturer content, ad agency content and a hot influencer that no one will ever meet at your store.

“Your sales lady is a real person that connects with customers before they come into the store.”

Vincent Hoss – 25 years as an Internet Salesperson and Manager!