Can Automotive Sales Staff or Managers Cheat The CRM?

1. When a Sales Manager does not enter a call into the CRM and then hands a piece of paper to a favored sales person who may or may not enter the data.
2. When a Sales Person finds out that an existing lot up, lead or call is already in the CRM then starts working the customer outside of the CRM on their phone or email to try and get a sale without notifying the original sales person.
3. When a customer that does not seem like they are willing or able to buy is not entered into the CRM to show a lower close ration.
4. When fake information or miss spelled name or incorrect information is entered to show a different lead than one that is already in the CRM.

“Allowing staff to cheat the CRM is a poison that will work its way into every sales person”

You must deal with the CRM cheaters or things will get more and more out of control. I over heard a sales person say to the manager, why is this other sales person on this deal? There is nothing in the CRM from that sales person no interactions with the customer, yet I have entered all of the customers information and every interaction with the customer. The sales person then said to the manager, that sales person does that all the time, he tries to take deals from others or tries get on deals but there is nothing in the CRM to support what he says.

To my shock the sales manager that had been at the dealership for 4 years said, “I did not know he was doing that”. I about fell off my rocker, I was only at the dealership a few days and realized what that sales person was doing.