What Makes The Google Search Engines Happy? We all should know by now that Google loves unique content and unique answers to common questions. Studies have found that 80% of all searches are research related. What this means is that the pages that Google likes are pages that have a lot of unique content with questions and answers aka “snippets”, which should then have a link in them to what you are trying to sell.

Is Good Content Important To Google? I found out about making Google happy quite by accident in 2017. I was working on building a new auto parts website for a dealership group in Dallas TX. The new auto parts website was very successful, but it had one problem, lots of customers were calling looking for hard to find and discontinued auto parts, which this dealership group did not want to deal with. So I made a blog post explaining “How To Find Discontinued Auto Parts” This simple post telling people how to find discontinued auto parts became the number one post / snippet on Google under this search term. Our parts department went from a few calls a day to over 100 calls a day looking for hard to find auto parts.

If you need help with Local SEO, which is one of the best ways to get quality leads for your Auto Dealership, call Vincent Hoss with 25 years experience as an Automotive Internet Manager.