Why Not Hire Seasoned 20 Car Automotive Sales Staff?

“The automotive sales job is a very very difficult job.”

Why Do Automotive Dealerships Hire Green Peas or Brand New Sales Staff? This question has always baffled me.

1. It can be time consuming to get certified in the car line or car lines you will be selling.
2. The sales person will work very long hours.Thankfully Texas dealerships are closed on Sunday.
3. The sales person will have classes every day with managers hoping to teach them the ropes.
4. Most of the manager have forgotten what it is like to sell a car and are usually not much help.
5. Mangers are very quick to tell you what to do, many things have nothing to do with selling a car.
6. The experienced sales staff are not interested in helping you succeed.
7. Many first time auto sales people do not last very long, there is a lot of turn over.
8. Companies that hire new sales staff, usually give a guarantee for 3 months, most leave at the end.
9. A salesperson tries to meet a customer by email, phone, text, in person on the lot or as a referral.
10. Once you meet a potential customer you want to try to solve their transportation needs.
11. You are really trying to land them on a car that they want to buy.
12. Next you want to see if they can get approved for a loan or are they willing to pay cash.
13. You will need to agree with the customer on price and terms.
14. If they have a trade you will have to get all the information on the trade and get the keys to the manager.
15. You will need to get the customer to fill out the credit app, to see what they qualify for?
16. The manager will then give you the price for the new car, the trade and the payments.
17. You will go back and forth on price until everyone agrees.
18. If they agree, they is a lot of paper work that you will print and have the customer sign.
19. You will take the car to fill the gas tank and then take it to the detail area.
20. You will sit with the customer and go over the car and the books while you wait for finance.
21. The finance manager will go over the paper work and any warranties that they might want.
22. You will then deliver the car and show them how the car works, pair their phone etc.
23. You will work on the trade, key tags, paper work, mark the car and park it in the back.
24. You will do everything in your power to help the customer understand you need a good survey
25. I probably left out 50 other things that the sales person is responsible to do to make a sale.

Tell me if you are or have been a recent “Green Pea” and how it went Right now there is so much training available at YouTube University, that was never around when I was a green pea 25 years ago. – Vincent Hoss

10-car sales staff are the easiest to get to 20, they already know how to sell cars.
They need to change how they think and get more leads. We help them get the leads they need.