Vincent Hoss - 25 Years As An Internet Manager - This Is What I Have Learned
Vincent Hoss The 20 Car Guy
Call 916-626-2982

25 Years As Internet Manager
This Is What I Have Learned

Dealerships Need More 20 Car Staff

Dealers Need To Remove Obstacles To The Sale

Generate Better Leads

Look at every leads that comes into the store. What is the close ratio? Your website, blog and social sites will generate high quality leads. Quality local content is hard work but they produces amazing traffic.

Hire Better Sales Staff

The goal is to have as many 20 car sales staff as you can get. You need to find them and woo them to your store or you need to develop them. I have trained many sales staff to sell 20 cars a month. Once you get one they produce every month.

Earn Better Reviews

Amazon has taught us not to buy anything without checking the reviews. It is easy to get bad reviews, it is a lot harder to get good reviews. Respond to all reviews and do what ever it takes to fix the bad ones, even if it hurts.

Do Better Follow Up

It has been said that you must "Follow Up Until They Buy Or Die!" Extreme follow up over time is the best way to stay in front of new and existing customers. It is far easier to sell an existing customer than trying to get a new customer.
Our Hands On Approach Produces Amazing Results
Ready To Sell More Cars? Call or Text Vincent Hoss 916-626-2982
What we Provide

Use The Internet To Generate Leads & Calls

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Search Results

When people know what they want they go to The Search Engines. I need a Plumber today because my tub is leaking. This person wakes up with a problem that needs to get resolved today. The search engines are happy to show this person all the plumbers in there zip code that are open right now.

Social Media

Social Media Posts and Reels are designed to Entertain & Educate. People do not normally go to Social Media looking for a Plumber near my home or in my zip code. Folk are on Social Media for very different reasons. Make sure you understand this concept before you post. Social Media users are NOT interested in Ads or Spam.

The Mother Ship

Your website is the Mother Ship of all Internet activity, all aspects of your company flow in, around and out of the main website. The new responsive websites allow a customer or client to easily move around within your site from any size phone, tablet, laptop or desktop computer.

Cities You Serve

The "Service Area" is where you show the search engines the areas and cities where you service customers. You may have an office in one or more cities, but usually most offices serve a radius around that office that they serve. You want to show the search engines all the cities you service with a separate GEO targeted web page.

Reviews

Amazon has taught us not to buy a toy without looking at the reviews, TripAdvisor has taught us not to go to a restaurant or stay at a hotel without looking at the reviews. We usually have no problem collecting bad reviews, we must work to get happy customers to leave a review. There is software that makes review collection easier.

Video & Reels

Besides the map, the only pictures in the search results is the thumb nail image of a video or reel. Make sure you have videos and reels! They need to Educate and or Entertain. Do not try to sell with a videos or reel. They need a trending sound plus a fun hook and interesting content. Videos and Reels can bring a lot of traffic if they are done right.

e-Mail Marketing

Do not let a customer or client go without getting there email and cell phone number to call, email and text them about what your company is doing. Use software that will allow you to keep track of them overtime who opt-in, while allowing them to opt-out from every email or text.

Paid Traffice

Need Customers Now? Make sure your online image looks good and start a campaign with Google, YouTube, Instagram, TikTok, LinkedIn & Facebook etc. Use "Exact Match" Ads to pages to lower your cost and increase your position. This will help conversions.

This Is Like A Plant

Your online presence is like having a plant. If you put the plant in the closet and forget about it, then the plant will die. The same is true of your website, blog, social media. You must look after it, make sure it gets water and fertilizer on a regular basis with fresh content, pictures and videos.

5 Star Reviews

Vincent's expertise in Search Engine Optimization & Marketing has helped mutual clients increase their Internet visibility.
Mike Baker | Digital Media Manager
Vincent provides an excellent service for those companies looking to increase there profitability through their website. I would highly recommend his service.
Eva Shaw | Founder at A Perfect Pour
Wow! The way Vincent massages search engines is like magic. He has a special touch. Highly recommended.
Scott Farquhar | Teacher
Vincent knows the Internet marketing like no one else with worked with. He can audit what you have been doing and help tailor your future internet marketing to get better results.
Shane Curry | Partner Casa Bella Galleria

Latest Blog Posts

Learn about automotive lead generation, social media marketing and finding and training 20 car sales staff

37 Ways To Sell Less Cars in 2026

January 2, 2026
Here Are Some Interesting Ways Dealerships Use To Sell Less Cars! These are what I call obstacles to the sale. I figure there are over 450 different steps that the dealership needs to do to get the customer through the sales process from beginning to the end. The more of…
Read more

Why Do Auto Sales Staff Cherry Pick And Lot Drop

January 1, 2026
In the car sales world, a Cherry Picker or a Lot Drop is where a salesperson will only helps certain customers, typically those they believe are most likely to buy. In the past this was usually based on the customer’s appearance or the vehicle the customer was driving, rather than…
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Why Do Most Auto Sales Staff Ignore Leads And Calls?

December 16, 2025
There are two aspects to an auto sale: 1. Getting the customer into the store & 2. Getting the customer out in a vehicle How Hard Is It To Answer Internet Leads & Calls? Most auto dealership management teams have no clue how hard it is to work Internet leads…
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Does Your Dealership Pay For Social Media Sales?

November 13, 2025
It seems that every auto dealership I talk to is interested in social media marketing from their sales staff, but they do not want to train them, make them accountable or pay them extra. The average salesperson who is active social media will sell 3–8 extra units each month. Many…
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25 Years Internet Manager This Is What I Have Learned

November 12, 2025
My journey to find an Internet Manager position. This is what I have found: First – How many dealerships have little to no service drive program using software like AutoAlert. This is where 1 or 2 sales staff are dedicated to meet the customers coming through service. Second – The…
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Could An Auto Dealer Sell 1000 Cars A Month?

November 11, 2025
“Dealers come from all over the country to ask me how I sell 1000 cars a month in a town of 6,000?” – Jerry Holz How does a car dealership sell 1000 cars a month in a town of 6,000 people? Jerry Holz’s store was one of the most amazing…
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Should I Research Before Splitting A Car Deal?

November 10, 2025
Should A Manager Do Research In The CRM Before Splitting Deals? Do not let a salesperson tell a manager to split a deal, take another salesperson off a deal or merge a deal without doing research. One way to check this is to not accept any new deal without looking…
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Could Only One Sales Manager Run A Dealership?

November 9, 2025
Is it possible for one inexperienced sales manager to run a 200 car store by himself with 15 salespeople; work open to close 6 days a week for 3 months because the GM is trying to cut labor? What could possibly go wrong? “Is it possible for one inexperienced sales…
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How Valuable Is Your Receptionist?

November 8, 2025
The Sales Staff & The Managers Would Not Answer The Phones Because Of All The Heat Cases! Do you want to know what is really happening at your dealership or business? Then simply spend some time as a receptionist at your store. Answer all the incoming calls, talk to all…
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One Dealership is Successful & Another Is Not?

November 7, 2025
“What Does Location Have To Do With A Successful Dealership?” I once saw an owner of a very successful auto dealership open a 2nd location that was a disaster. Why Is One Auto Dealership Successful and Another Auto Dealership Not? I once saw an owner of a very successful auto…
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Auto Dealer – Why Is This Salesperson Doing Better Than Us?

November 6, 2025
The Future of Lead Generation – Is Your Dealership Ready? The combined web traffic to Cars.com, AutoTrader.com and CarGurus.com is around 300 million visits a month. Facebook Marketplace gets around 1.3 billion and Facebook gets around 3 billion visits a month. The future of automotive lead generation is training your…
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My Lease Was Ending But No One Talked To Me

November 5, 2025
My two 2024 Mazda CX-90 PHEV’s are coming up for the lease end. I sat at a Mazda dealership in San Antonio for over 2 hours getting the oil changed. There were multiple sales staff outside waiting for an up. I told service on two different occasions that I wanted…
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How Fast Can You Turn Around An Internet Sales Team?

November 4, 2025
Where Are The Leads Going? First make sure all the leads are coming into your CRM and are not getting lost or going to an old Internet sales person. We call this an audit. Internet Lead Audit: I was just on an interview with a very large dealership with 100’s…
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Is Social Media The Only Way To Sell Cars in 2025?

November 3, 2025
There is a lot of interest in using social media to generate leads and sell cars. A famous social media trainer convinced his owner to only hire sales staff with a big following or that were already connected on social platforms. For 25 years I have been selling and teaching…
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How Do We Make Facebook Happy?

November 2, 2025
Stop Doing These Things First: Stop: Pushing your manufacturer’s content, pictures and videos that they send to every single dealership in America.Stop: Pushing the dealership advertisements that your ad agency sends you. Why Is Facebook Not Happy? Facebook considers these kind of posts “Duplicate Content” or “Ad Spam”. Facebook knows…
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Can A Golfer Sell 20 Cars A Month?

November 1, 2025
Seven tips to help your golf loving sales staff sell 20 cars a month Can 10 Golfers Sell 200 Cars A Month?Auto Dealers: If there are 20 golf courses within 45 minutes of your dealership and I find you 10 golfers that want to sell 20 cars a month by…
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Could A Runner Sell 20 Cars A Month?

October 31, 2025
Tips to help your sales staff who loves to run to sell 20 cars a month Can 5 Avid Runners Sell 100 Cars A Month?Auto Dealers: If there are 20 running clubs within 45 minutes of your dealership and I find you 5 avid runners that want to sell 20…
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Why Are Experienced Car Sales Staff So Valuable?

October 28, 2025
“Top car sales staff will provide a much better car buying experience for the customer.” Why Are Experienced Car Salespeople So Valuable?If you hire an experienced 20-car salesperson they will find a way to make the sales right from the start. They will work their pay plan to make $10k…
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Contact Vincent Hoss



Contact: Vincent Hoss
Call: 916-626-2982 Cell
eMail: vincent@vincenthoss.com

 

10-car sales staff are the easiest to get to 20, they already know how to sell cars. They need to change how they think and get more leads. We help them get the leads they need.

 

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